I try to get my prices as low as possible. But no lower.

 

I have to pay a legitimate supplier - I won''t sell unsupported imports as you could end up without a valid guarantee. And that isn''t right, I charge VAT on everything. If you don''t like paying VAT, then start a protest or just join in and get VAT registered.

 

I have business costs to cover; staff, accountants, insurance, rent, rates, electricity, waste, R&D, marketing, phone, internet, and so on ...

 

I price everything to cover my expected costs and leave a little over as profit so I can pay more taxes!

 

If my calculations get me to a price that you like; great! If you think someone else does it cheaper, than tell me. I''ll see if there is a supplier deal I can use, but I''m not promising to beat all prices - that''s just a race to the bottom that will end in tears.

 

My aim in pricing is to provide the best value I can - not to commit economic suicide. If I can get to prices that are fair all round that should work for you and for me. I hope that''s OK with you?